The Urban Wellness Concept
The IFEEL SPA urban wellness centre concept targets city-based wellness consumers seeking premium, results-driven treatments outside a hotel context. Format combines: aesthetic technology (Iyashi Dome, ICOONE, PelviPower), thermal access (compact thermal circuit), specialist treatments, retail, and membership programmes in a 200-400 m2 urban format.
Revenue Model
- Treatments: primary revenue, target 70% from premium technology and specialist services
- Memberships: monthly or annual packages, target 30-40% of guests on membership
- Retail: curated product line, target 20% penetration
- Corporate Wellness: B2B packages sold to HR teams — high-value recurring revenue