IFEELSAPINTERNATIONAL تقديم الطلب

Medical ARABIC (01)

Day 1. Program

Topic:
MANAGEMENT OF THE MEDICAL SPA CENTER

  • Personnel of the MEDICAL SPA-center: classification of specialties, building an organizational structure.
  • Methodology for the search, evaluation and selection of personnel from the open labor market
  • Principles of staffing, with the formation of remuneration schemes
  • Motivation and incentives for employees.
  • Formation of job descriptions that describe in detail the functions of employees
  • Appointment of key figures in management, with clearly defined areas of responsibility and responsibilities
  • Personnel management mechanisms
  • Labor discipline, a system of fines and rewards
  • Conflicts and ways to resolve them.
  • Methods for detecting and stopping leaks and theft

WORKSHOP: IDENTIFYING WEAKNESSES IN THE STAFF MANAGEMENT OF THE MEDICAL SPA/WELLNESS CENTER AND MAKING MANAGEMENT DECISIONS TO REMOVE THEM

OPERATING STANDARDS

  • Creation of service standards
  • Key points of standards and critical mistakes
  • Customer focus
  • Organization of work
  • Interaction between employees of different departments
  • Correct presentation of the object is the key to successful sale of services and obtaining customer loyalty.
  • Automation in operating activities

WORKSHOP: A SINGLE STANDARD FOR THE WORK OF ADMINISTRATORS AND SPECIALISTS IN A MEDICAL SPA/WELLNESS CENTER

Day 2. Program

Topic:
MEDICAL SPA AS A BUSINESS AND THE MAIN STAGES OF ITS CREATION

  • Goals and strategy of the project. MEDICAL SPA and/or Wellness. Market analysis
  • Main stages of project implementation
  • premise, location. MEDICAL SPA ownership or lease
  • concept, design and contractors
  • repair and construction works and technical supervision
  • equipment supply
  • project management.
  • Organizational, calendar plan for launching a business. Main, pilot, final stages
  • Contractors and project. Details and nuances to be considered. What can and cannot be saved on
  • Sophisticated professional equipment in MEDICAL SPA. Types, classification, necessary resource, differences and features of some types of equipment. Features of the choice of complex professional equipment
  • Other equipment in MEDICAL SPA. Medical aspect and commercial success
  • Furniture for Medical SPA

COSMETICS AND CONSUMABLES

  • The concept of a brand in cosmetic products. Fundamentals of the right choice for the concept
  • Targeted tasks of cosmetic lines and a set of cosmetic lines for the optimal solution

ADVERTISING CAMPAIGN

  • Marketing planning in MEDIAL SPA. SWOT-analysis: skills to assess the strengths and weaknesses of your business, possible threats and opportunities
  • Identification of the target audience
  • Marketing segmentation of product categories and services, the specifics of building marketing programs in MEDICAL SPA
  • Selection and evaluation of the effectiveness of marketing plan implementation tools
  • “Selling creative” . What is it and how can it be used?
  • Prices: laws, schemes, mistakes
  • Internet advertising
  • Direct Mail: mail marketing, telemarketing, personal marketing
  • PR
  • Discounts: types, types, schemes. Coupons and reward schemes
  • Internal advertising: external funds, internal funds, POS materials
  • Media planning: advertising budget, methods for evaluating effectiveness
  • Marketing and advertising with low-cost means
Day 3. Program

Topic:
CLASSIFICATION AND CRITERIA OF ORGANIZATIONS

ECONOMY Medical SPA

  • Pricing for the services and goods of the MEDICAL SPA center
  • Creation of calculation cards
  • Principles for calculating the cost of services
  • Formation of the income of the MEDICAL SPA center
  • The structure of expenditure items of the MEDICAL SPA center
  • SERVICES IN MEDICAL SPA
  • Sale of services using packaged MEDICAL SPA offers . MEDICAL SPA packaging as a means of increasing sales
  • How planning decisions affect the sale of MEDICAL SPA package offers

WORKSHOP: CASE “CONCEPTUAL AND PRICE RULES FOR PREPARATION OF PACKAGE OFFERS”

  • Structure of necessary documents for MEDICAL SPA/Wellness-center
  • Work with state authorities: SES, fire service, labor inspection, etc.
  • Algorithm of actions during verification, documentation
  • Organizational and permitting documentation: internal labor regulations, full liability agreement, labor protection instructions, trade secrets
  • Internal document flow of the MEDICAL SPA center