(01)

Topic:
CLASSIFICATION AND CRITERIA OF ORGANIZATIONS

ECONOMY Medical SPA

• Pricing for the services and goods of the MEDICAL SPA center
• Creation of calculation cards
• Principles for calculating the cost of services
• Formation of the income of the MEDICAL SPA center
• The structure of expenditure items of the MEDICAL SPA center
• SERVICES IN MEDICAL SPA
• Sale of services using packaged MEDICAL SPA offers . MEDICAL SPA packaging as a means of increasing sales
• How planning decisions affect the sale of MEDICAL SPA package offers

WORKSHOP: CASE "CONCEPTUAL AND PRICE RULES FOR PREPARATION OF PACKAGE OFFERS"

• Structure of necessary documents for MEDICAL SPA/Wellness-center
• Work with state authorities: SES, fire service, labor inspection, etc.
• Algorithm of actions during verification, documentation
• Organizational and permitting documentation: internal labor regulations, full liability agreement, labor protection instructions, trade secrets
• Internal document flow of the MEDICAL SPA center

Topic:
MANAGEMENT OF THE MEDICAL SPA CENTER

• Personnel of the MEDICAL SPA-center: classification of specialties, building an organizational structure.
• Methodology for the search, evaluation and selection of personnel from the open labor market
• Principles of staffing, with the formation of remuneration schemes
• Motivation and incentives for employees.
• Formation of job descriptions that describe in detail the functions of employees
• Appointment of key figures in management, with clearly defined areas of responsibility and responsibilities
• Personnel management mechanisms
• Labor discipline, a system of fines and rewards
• Conflicts and ways to resolve them.
• Methods for detecting and stopping leaks and theft

WORKSHOP: IDENTIFYING WEAKNESSES IN THE STAFF MANAGEMENT OF THE MEDICAL SPA/WELLNESS CENTER AND MAKING MANAGEMENT DECISIONS TO REMOVE THEM

OPERATING STANDARDS

• Creation of service standards
• Key points of standards and critical mistakes
• Customer focus
• Organization of work
• Interaction between employees of different departments
• Correct presentation of the object is the key to successful sale of services and obtaining customer loyalty.
• Automation in operating activities

WORKSHOP: A SINGLE STANDARD FOR THE WORK OF ADMINISTRATORS AND SPECIALISTS IN A MEDICAL SPA/WELLNESS CENTER

Topic:
MEDICAL SPA AS A BUSINESS AND THE MAIN STAGES OF ITS CREATION

• Goals and strategy of the project. MEDICAL SPA and/or Wellness. Market analysis
• Main stages of project implementation
• premise, location. MEDICAL SPA ownership or lease
• concept, design and contractors
• repair and construction works and technical supervision
• equipment supply
• project management.
• Organizational, calendar plan for launching a business. Main, pilot, final stages
• Contractors and project. Details and nuances to be considered. What can and cannot be saved on
• Sophisticated professional equipment in MEDICAL SPA. Types, classification, necessary resource, differences and features of some types of equipment. Features of the choice of complex professional equipment
• Other equipment in MEDICAL SPA. Medical aspect and commercial success
• Furniture for Medical SPA

COSMETICS AND CONSUMABLES

• The concept of a brand in cosmetic products. Fundamentals of the right choice for the concept
• Targeted tasks of cosmetic lines and a set of cosmetic lines for the optimal solution

ADVERTISING CAMPAIGN

• Marketing planning in MEDIAL SPA. SWOT-analysis: skills to assess the strengths and weaknesses of your business, possible threats and opportunities
• Identification of the target audience
• Marketing segmentation of product categories and services, the specifics of building marketing programs in MEDICAL SPA
• Selection and evaluation of the effectiveness of marketing plan implementation tools
• "Selling creative" . What is it and how can it be used?
• Prices: laws, schemes, mistakes
• Internet advertising
• Direct Mail: mail marketing, telemarketing, personal marketing
• PR
• Discounts: types, types, schemes. Coupons and reward schemes
• Internal advertising: external funds, internal funds, POS materials
• Media planning: advertising budget, methods for evaluating effectiveness
• Marketing and advertising with low-cost means

Day 3. Program

Day 1. Program

Day 2. Program

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